Sequel’s Privacy Policy
Last modified: March 1, 2025
Sequel Media Inc. (“Sequel”) takes your privacy and the protection of your personal information seriously. We are committed to ensuring that the personal data we process is secure, used in accordance with this policy and in compliance with applicable privacy laws.
This privacy policy describes how Sequel collects, uses, maintains, protects and discloses the personal data we may collect from you or that you may provide to us when you sign up for our products and services, when you visit our website, listen to a podcast or otherwise work with us as a client, partner or sub-contractor, regardless of the country where you are located (“Privacy Policy”).
Please read this Privacy Policy carefully to understand our policies and practices for processing and storing your personal data. By visiting this website or otherwise engaging with us, you accept and consent to the practices described in this Privacy Policy.
This Privacy Policy may change from time to time and your continued engagement with Sequel after any such revisions confirms that you accept and consent to them, so please make sure to check the Privacy Policy periodically for updates.
What data is collected about me?
We collect and use different types of data from and about you including:
Personal data that could be used to identify you, either directly or indirectly, such as your name, business email address, account information, and account passwords;
Client record data including correspondence or information relating to our services, records of products or services purchased, and payment information; and
Internet usage and geolocation data including IP address and device type.
If we combine or connect non-personal data in a way that could reasonably be used to identify you, we treat that combined information as personal data.
How does Sequel collect my personal information?
Your personal information is collected by us in different ways. There may be times when we collect personal data directly from you. In other circumstances, data is collected automatically.
Here are the ways we collect personal data:
Direct interactions. You may give us information about you by filling in forms or by corresponding with us by phone, email or other method. This includes information you provide to us when you subscribe to our products and services, when you work with us to develop a podcast or other marketing content, when you participate in our surveys or when you report a problem to us about our website.
Automated technologies or interactions. As you interact with our website, we may automatically collect technical data about your equipment, browsing actions and patterns. We collect this information by using cookies and other similar technologies.
How does Sequel use cookies?
Our website uses cookies (small files placed on your device) or other automatic data collection technologies to distinguish you from other users. This helps us deliver a better and more personalized service when you browse our website.
It also allows us to improve our website by enabling us to:
Estimate visitor size and usage patterns;
Store your preferences so we may customize our website according to your individual interests;
Speed up your searches; and
Recognize you when you return to our website.
Some content or applications, including advertisements, on the website are served by third parties, including, for example, advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies to collect information about you when you use our website. They may associate the information collected with your personal data or they may collect information, including personal data, about your online activities over time and across different websites or other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control how these third-party tracking technologies operate or how they may use the collected data. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
How does Sequel use my personal data?
We use your personal data to provide you with our products and services, communicate with you, deliver advertising and marketing content or to conduct other business operations, such as using your data to improve and personalize your experiences.
Examples of how we may use the personal data we collect include:
Present our website and provide you with the information, products, services, and support that you request from us.
Meet our obligations and enforce our rights arising from any contracts with you, including for billing or collections, or complying with legal requirements.
Fulfil the purposes for which you provided the data or that were described when it was collected.
Notify you about changes to our website, products, or services.
Ensure that we present our website content in the most effective manner for you and for your computer.
Administer our website and conduct internal operations, including for troubleshooting, data analysis, testing, research, statistical, and survey purposes.
Improve our website, products or services, marketing, or customer relationships and experiences.
Protect our website, employees, or operations.
Measure or understand the effectiveness of the advertising or content we serve to you and others, and to deliver relevant advertising or content to you; and
Make suggestions and recommendations to you and other users of our website about goods or services that may interest you or them.
How and when does Sequel disclose my personal data?
We may share your personal data with:
Any member of our corporate group, which means our subsidiaries and affiliates, if applicable; and
Business partners, suppliers, service providers, subcontractors, and other third parties we use to support our business who commit to protect your privacy and personal information to substantially the same degree described in this Privacy Policy.
We may also disclose your personal data:
If we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
To a buyer or other successor in the event of merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, where one of the transferred assets is the personal data we hold.
To comply with any court order, law, or legal process, including responding to any government or regulatory request.
To enforce or apply our terms of use and other agreements.
To protect the rights, property, or safety of our business, our employees, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection, and credit risk reduction.
Where is my personal data processed, stored and transferred?
Sequel is located in and operated from Canada. We may process, store, and transfer the personal data we collect, in and to a country outside your own (if it is outside of Canada), which may have different privacy laws that may or may not be as comprehensive as your own.
By submitting your personal data to us or in collecting your personal data as set out in this Privacy Policy, you consent to the transfer, storing, or processing such data in Canada.
What are my options if I do not want to be contacted for marketing or advertising purposes?
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising, as follows:
Promotional Offers from the Company. If you do not want us to use your email address or contact information promote our products and services, or third parties' products or services, you can opt-out by sending us an email with your request to info@sequel.fm. You may also opt-out of further marketing communications by replying to any promotional email we have sent you or following the opt-out links on that message. Note that this opt-out does not apply to information provided to you as a result of a product purchase, warranty registration, product service experience, or other transaction.
Third-Party Advertising. If you do not want us to share your personal data with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by sending us an email to info@sequel.fm.
Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.
Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates, or include plug-ins enabling third-party features. If you follow a link to any third-party website or engage a third-party plug-in, please note that these third parties have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these third parties.
How can I access and, if necessary, correct my personal information?
You can access, review, and change your personal data by sending us an email at info@sequel.fm. We may not accommodate a request to change or delete information if we believe the change or deletion would violate any law or legal requirement or negatively impact the information's accuracy.
How does Sequel keep my personal data secure?
The security of your personal data is very important to us.
We use industry standard physical, electronic, and administrative safeguards designed to protect your personal data from loss, misuse, and unauthorized access, use, alteration, or disclosure.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Do you collect or process the personal data of children?
No. We do not direct our website to minors and we do not knowingly collect personal data from children under 13 or as defined by local legal requirements. If we learn we have mistakenly or unintentionally collected or received personal data from a child without appropriate consent, we will delete it.
If you believe we mistakenly or unintentionally collected any information from or about a child, please contact us at info@sequel.fm.
What rights do I have if I am based in the European Economic Area (“EEA”), United Kingdom or California?
For personal data that is subject to the European Union’s General Data Protection Regulation (“GDPR”), the lawful basis for collecting and using your personal data is consent, where you have provided your consent, or for fulfilling our contractual obligations in providing our products and services.
For instances where your consent is not obtained or there is no contractual obligation, we collect and use your personal data in our legitimate interests (which are not overridden by your data protection interests), such as operating our business, understanding and improving our products, hosting events, communicating with you about our products, services, events or related resources, improving our website and protecting our legal rights and interests.
If you are a resident of the EEA, the United Kingdom or California, you have the following data protection rights, as applicable under relevant data protection laws:
If you wish to access, correct, update or request deletion (including in the form of anonymization) of your personal data, you can do so at any time by contacting us using the contact details provided below.
You can also object to the processing (including subprocessing and/or data sharing) of your personal data, ask us to restrict processing of your personal data or request portability of your personal data. Again, you can exercise these rights by contacting us using the contact details below.
Where in the case of products and services delivered to a corporate client we derive the custody or control of the personal data, the client will be the controller and all requests for access to personal data should be forwarded through such controller to us.
Similarly, if we have collected and process your personal data with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal data conducted in reliance on lawful processing grounds other than consent.
You have the right to complain to the relevant regulator about our collection and use of your personal data. For more information, please contact your relevant regulator.
You may receive your personal data in an interoperable format or request to have it transmitted to another organization.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
For California residents, pursuant to the California Consumer Privacy Act (“CCPA”), the above applies to the personal data collected during the 12-month period prior to the date of the request. For clarity, Sequel does not sell personal data.
How do I know if changes are made to this Privacy Policy?
We will post any changes we may make to our Privacy Policy on this page. If the changes materially alter how we use or treat your personal data, we will notify you by email to the primary email address specified in your account. Please check back frequently to see any updates or changes to our privacy notice.
What if I need to contact Sequel for questions, comments or requests relating to this Privacy Policy?
Please address questions, comments, and requests regarding this Privacy Policy and our privacy practices to info@sequel.fm.
Our appointed privacy representative is Andy Sheppard, Co-Founder.
